Mumbai, India, May 10, 2016- Lucky Stars, the ‘Win Gifts for Free’ app
has announced its loyalty programme ‘MyStars’ that allows participants to gain
points for every interaction with the app.
‘Lucky Stars’ is a ‘Win Gifts for Free’ app that allows its users a
chance to win branded and expensive gifts for free. Registered users have won
expensive and branded products like two wheelers, smart televisions, smart
phones, gold coins, online gift & movie vouchers and equally top notch
products.
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| Hetin Sakhuja, Founder of Lucky Stars App |
The ‘MyStars’ loyalty programme allows app users to purchase items on
the app by redeeming the ‘MyStars’ points. The app currently has a bouquet of
expensive products like iPhone 7 Plus, Fitbit Blaze watches, iPad Pro 128 GB
and Sony PS4 Slim among other products that can be redeemed against ‘MyStars’
points by app users.
‘The launch of the loyalty programme is to reward our users for their
continuous association with the Lucky Stars app and also to provide every user
an opportunity to win items on display by redeeming the ‘MyStars’ points
collected either through contest participation, advertisement views and online
surveys’ said Hetin Sakhuja, Founder of Lucky Stars.
Lucky Stars app has over 500,000 app downloads across its android and
iOS platforms and has till date disbursed gifts worth over INR 50 lakh in the 8
months of its operations.
With the inclusion of the ‘MyStars’ loyalty programme, every Lucky Stars
app user will now get the opportunity to own items of their liking by means of
pure participation.
‘The Lucky Stars app provides brand owners with live audience
participation from across the nation, higher brand recall factor due to the
duration of the contests and in-app communications along with audience metrics
to understand promotional effectiveness and reach’ added Mr. Sakhuja.
The Lucky Stars app is designed as an advertising platform for brand
owners to promote their products or services through sponsorship. The app,
which is available on both the android and iOS platform, is a consumer-brand
integration app across demography’s providing both the audience and the brands
to interact with each other on a mutually benefitting platform.
The Lucky Stars app has attracted leading brands like DHFL, Dheeraj
Realty, Avanse Education Loan, IBJA gold and Nyaasa among other prominent
brands.
‘Lucky Stars app is a highly effective brand-consumer interaction
platform as it engages the brand with the audience through information based
contest. With multiple contests, over 25,000 daily user participation and
audience metrics for campaign effectiveness, brands will not get a more organic
platform to connect with their audience as users are keenly participating and
expecting to win them on the app’ added Mr. Sakhuja.
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