Dubai, UAE, May 8, 2017 - letstango.com, a leading UAE-based online store formed from the brainchild of the first Big Box retailer, CompuMe, has announced a multi-million-dollar investment directed towards revamping its website--shifting to a new platform that offers more flexibility and presented with a new design that will make browsing easier. Now on its fourth year of operations, the UAE-based online store also promises more products to be added, which will give users easy access to various product categories. Also, included in the revamp is the move to a new Oracle back-end system to provide customers with an increased user-friendly experience while visiting the website.
According
to the company’s senior executives, so many developments and achievements have
been gained by the online store in its last four years of operations.
‘letstango.com,’ which is now a trusted member of the Dubai Chamber of Commerce
and Industry (DCCI), accumulates a total of 35 years of retail experience
engaged in the build-up of the site to serve its customers--backed by a
highly-trained operations staff and multi-lingual customer service
representatives. The move to upgrade falls in line with the company's support
for the UAE's thrust towards innovation and strategy. The revamping also
reflects letstango.com's long term business strategy of moving up to a globally
online marketplace portal, which works to the advantage of both the seller and
the buyer by being exposed to a larger portfolio of products with a click of a
button. Aside from the revamping of their website, the strong response that the
online portal has received has prompted the company to expand its operations,
bracing for a wider reach. For the first phase of the expansion,
‘letstango.com’ has earmarked Saudi Arabia.
“We are
so proud of what ‘letstango.com’ has achieved in the last four years, which has
skilfully positioned us as a leading online store for the Middle East region.
E-commerce in the UAE is rapidly thriving and we are confident in being part of
this momentum,” said Alex Tchablakian, Operations Manager, ‘letstango.com. “As
part of our commitment towards continuously thinking of new ways to serve our
customers, we have placed a multi-million-dollar investment in revamping our
website—providing innovative features to make the whole user experience more
favorable and adding more products to the already 100,000 items in our
portfolio. The confidence and loyalty placed in us by our customers has allowed
us to think big, resulting in the efforts to upgrade our website and the strategic
implementation of an expansion initiative to reach newer markets.”
The
company has kept an active stance in the implementation of their various
campaigns and promotions. In fact, 'letstango.com' has maintained strategic
partnerships with leading players like Air Miles (loyalty program), Boxit
(storage), with the exploration of more partnerships in the pipeline. Customers
have also expressed high preference for the many incentives they offer like
free shipping in the UAE for all orders above AED 100; quick delivery of orders
and 100 per cent genuine products. An incentive for supplies is that their
marketplace portal won’t charge for delivery, processing, credit card or
shipping fee.
Letstango on expansion drive
The
company has also introduced a new global shopping portal, which allows
customers to purchase items from international vendors, allowing more variety.
'letstango.com'
operates its own fleet of vehicles and has also partnered with local couriers
to ensure full coverage within the UAE. The company has also forged alliances
with leading courier brands like Aramex, DHL and TNT in order to ship
worldwide.
“One of
the advantages that we have over other online stores is our “END TO END
SERVICES”, multi-lingual customer service will handle the services from the
vendors to end users to satisfy the protection of the consumer. We are also
placing strong focus on our Arabic client base as the Arabic version of our
website is in the pipeline along with other exciting projects like our upcoming
mobile app,” concluded Tchablakian.
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